Things you should know when creating and marketing a digital product

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Starting a new business can be exciting, as you may have sought to achieve financial freedom so you don’t depend on a “steady job” or boss.

Who is your target audience?

Before you start you should analyze “who” you will work for, since it will depend on them whether or not they buy the product you will sell. From there, you will analyze their buying behavior, how long they take to do it, how often they acquire it, if it is easy or difficult to access it, by what means they buy it, what makes them feel and how much they would be willing to invest.

Ask your target audience what they think of the product you will sell
If you have already decided to undertake in the digital world, but you do not know if the product you want to market will be a success, you can conduct surveys via Drive with people who you think have the profile of your potential buyers.

If that target audience you decided on gives you signs that they don’t like something about the product you are going to start selling, this is the ideal time to modify it, add or remove certain characteristics. After all, they are the ones who will pay for it.

Consider the product life cycle

The product you are willing to sell may have a long or short life cycle, depending on this you should consider how you are going to sell it, since you could do it through social networks, web pages or both.

If your product is an item that expires too quickly, it is best to start with few units to avoid wasting the investment you made. It may be that with the future and with more recognition, customers will become thousands and that is the time for more robust investments.

Build a website with a reliable provider

What better than having your own web store? It is essential that you choose a reliable domain and hosting provider to help build your brand.

Yipaoo is a very good option if you are looking for security for your future clients. This is an AI-powered builder, which promises to create a custom page in less than an hour.

This server sends you a backup copy of the site, optimizes search engines, handles daily malware analysis and has an SSL certificate, which will keep the data of visitors to the page safe.

Social Media

If you don’t know how to handle social networks very well and you don’t have enough money to hire an expert, don’t worry, they can start little by little.

On YouTube there are several tutorials on metrics, this will help you know who else (apart from your target audience) are interested in buying your product.

In addition, you can take advantage of advertising in networks through ads or algorithms, this is usually implemented through Instagram, Facebook and Tiktok.

Create content that can be shared

Creating shareable content can be a good social media strategy. By starting by giving characteristics, descriptions, modes of use and tips of the product that you are going to sell, it will help more potential customers to be interested in acquiring what you are going to offer.

By sharing, you will help other people’s followers to become interested in the content you are creating and want to buy from your website.

Optimize ads and product descriptions

If you have already designed your web page, it is important that the information that you will put about yourself or your products be brief and concise, because with the “eagerness” that there is now, where people only take the time to read the first paragraph, it is essential that you be very precise in the details of your merchandise.

You can do it through bullet points, three-line paragraphs, or put a 20-second video that roughly explains what the product is about.

Customer engagment

If you have been selling for a long time and you have realized that a strong community has been consolidated in your social networks, you can start asking them what other types of related products they want you to sell.

For example, your venture is about makeup; You started out selling shadow palettes, brushes, and mascara. Now, your clients may want to buy makeup remover, eyeliners, shadow base, false eyelashes, etc.

By knowing what your client wants and by making them feel part of the creative process, you will create a more interesting bond, as they will be aware of what your next release will be.

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